It all begins with an idea.
I left my home country, Romania, at the age of 23, driven by a deep passion for electronic music and a desire to explore new creative fields. Arriving in London, I initially set my sight on becoming a DJ, immersing myself in the city’s vibrant culture. At 26, I began formal studies at London Metropolitan University, where I gained valuable insights into the broad music and audio industry, from production and sound design to technical and business aspects of the field. Being a student completely changed how I looked at sound and pushed me to follow a more professional path, where I could keep growing and exploring different areas such as location recording and audio-post production.
At the same time, I’ve always been a very curious and active person. I’m passionate about a lot of creative fields like photography, fashion, and visual storytelling. I love being hands-on, experimenting with different styles, and learning from other people’s work.
Outside of the creative space, I enjoy travelling and staying active - whether that’s going for a run, swimming or meeting new people. I’ve always believed that the more experiences you collect, the more ideas and inspiration you can bring into your work.